UTM Targeting for a Free URL shortener like Fondby is a method of adding specific tracking information to a URL using UTM parameters (Urchin Tracking Module). UTM parameters are snippets of code you append to the URL to track and analyze the traffic that comes to your website. These parameters allow you to see how visitors are finding your site, which channel they are coming from, and which campaigns are most effective.
For example, if you have a marketing campaign on social media and want to track how much traffic you get from a specific post, you can add UTM parameters such as utm_source, utm_medium, and utm_campaign. This way, you can see exactly which source (like Facebook or Twitter) the traffic is coming from, what type of content (like an ad or post) you used, and which specific campaign performed the best.
How does it work with a URL shortener?
With a free URL shortener like Fondby, you can easily shorten long URLs while adding UTM parameters. This makes it simple to track the performance of your campaigns without using long, cumbersome links. By creating a short URL with UTM parameters, you can track your marketing efforts with just a few clicks.
For example, you might have the following long URL:
https://www.yoursite.com/page?utm_source=facebook&utm_medium=social&utm_campaign=winter_sale
By inputting this into Fondby as a free URL shortener, you’ll get a shortened version like:
https://fondby.com/xyz123
This short URL still contains the UTM parameters but is much easier to share in your marketing materials. When someone clicks this shortened link, you can track through your analytics platform that the visitor came from the Facebook “winter_sale” campaign via a social channel.
In summary, UTM Targeting via a URL shortener like Fondby allows you to track which marketing efforts are most effective while also using shorter, more shareable links.
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